ChatGPT's ad business reaches a $1 billion annualized run rate less than 200 days after launch
Advertising has moved into the chat window, and it is already a billion dollar business.
OpenAI said Monday that ChatGPT Ads has reached a $1 billion annualized revenue run rate, after passing $100 million within six weeks of its United States launch in April. The ads appear for people on the free tier and on the lower priced Go plan, and the product is expanding to marketers in India, Europe, the Middle East and North Africa. Small and medium sized businesses now account for a material share of the buyers. Nate Elliott of eMarketer AI noted the figure still trails OpenAI's reported $2.5 billion advertising target for 2026.
Scripture for Reflection
“For where your treasure is, there your heart will be also.”
We can ask what our attention and our money are quietly treasuring.
